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Marge Casey + Associates - Photo Agency New York


Photographers


alan kaplan

Marge Casey + associates. Alan Kaplan Photography. Real people.
For over 30 years, Alan Kaplan has been creating award-winning campaigns for a broad range of international clients. His uniquely humanistic approach informs all of the work he produces for both himself and his clientele.Kaplan's approach to situational lifestyle, travel and portraiture photography suggests the heart of a photojournalist. His work has a strong sense of emotional authenticity, but is delivered with a graphic and production sensibility that clears away the clutter of the central message. Further, he has consistently been able to communicate a sense of connectedness between all human beings; a secret language or shared moment that helps create a strong link between the message inherent in the advertisers intent and deliver it to their potential customers. His belief in this humanistic approach is underscored by his understanding that he is asking the viewer to almost imagine themselves as participants rather than observers in the various shoot scenarios he undertakes. He also delivers a sense of the "character" of his subject over the idea of "caricature".This is what allows his campaigns to reach and resonate with the consumers that his clients are seeking to connect with. Whatever their demographic... his ideas have intrinsic meaning that has a timeless, fad-less quality. This natural and participatory quality is always achieved through a minimum of direction. Kaplan says "I have found it much more effective to allow for unexpectedly serendipitous moments to occur in this way. Looking for those brief seconds that will create a profound 'shock of recognition' by the viewer.Alan Kaplan's long experience as a photographer has taught him that relationships between his subjects are not created instantly, let alone for the camera. He wants to see and feel the imagined history in his subjects, as well as their future. He creates real situations and often casts people who actually know each other so that there is infinite potential to produce an endless variety of real and emotionally authentic images.

asger carlsen

augustus butera

bill diodato

brad harris

chris buck

darrin haddad

david levinthal

david lindsey wade

diana koenigsberg

edwin ho

greg miller

isabelle bonjean

john blais

joyce tenneson

lyndon wade

moshe + eddie brakha

olaf hauschulz

staudinger + franke

vincent skeltis

News


ASGER CARLSEN : THE 2010 VICE PHOTO SHOW

08.04.2010
If you happen to be in L.A. and want to see some of the most evocative work out there, stop b the 2010 VICE PHOTO SHOW were our very ourn Asgser Carlsen will be showing work.

Opening recention: Saturday August 14th, 7-10 pm. SHow runs through September 4th.
SCION Installation L.A
3521 Helms Ave (at National)
Culver Cily, CA 90232

John Blais for Sargento

08.02.2010
JOHN BLAIS teamed with long time client, GREY WORLDWIDE to produce this campaign for SARGENTO . The campaign advertised Sargento's reduced sodium cheeses, which come sliced and shredded, and in snack varieties as well. To view more work by John please click here.

Edwin Ho for Sprite

08.02.2010
EDWIN HO worked with BBH Asia to create a look for Sprite Tea that represented the refreshing quality of this new drink. The lighting used reflected the iconic "green packaging of sprite" and by shaping the splash in to create leaves Edwin was able to emphasize that this is a tea drink. To view more work by Edwin please click here.