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Marge Casey + Associates - Photo Agency New York


Photographers


alan kaplan

Marge Casey + associates. Alan Kaplan Photography. Real people.
For over 30 years, Alan Kaplan has been creating award-winning campaigns for a broad range of international clients. His uniquely humanistic approach informs all of the work he produces for both himself and his clientele.Kaplan's approach to situational lifestyle, travel and portraiture photography suggests the heart of a photojournalist. His work has a strong sense of emotional authenticity, but is delivered with a graphic and production sensibility that clears away the clutter of the central message. Further, he has consistently been able to communicate a sense of connectedness between all human beings; a secret language or shared moment that helps create a strong link between the message inherent in the advertisers intent and deliver it to their potential customers. His belief in this humanistic approach is underscored by his understanding that he is asking the viewer to almost imagine themselves as participants rather than observers in the various shoot scenarios he undertakes. He also delivers a sense of the "character" of his subject over the idea of "caricature".This is what allows his campaigns to reach and resonate with the consumers that his clients are seeking to connect with. Whatever their demographic... his ideas have intrinsic meaning that has a timeless, fad-less quality. This natural and participatory quality is always achieved through a minimum of direction. Kaplan says "I have found it much more effective to allow for unexpectedly serendipitous moments to occur in this way. Looking for those brief seconds that will create a profound 'shock of recognition' by the viewer.Alan Kaplan's long experience as a photographer has taught him that relationships between his subjects are not created instantly, let alone for the camera. He wants to see and feel the imagined history in his subjects, as well as their future. He creates real situations and often casts people who actually know each other so that there is infinite potential to produce an endless variety of real and emotionally authentic images.

asger carlsen

augustus butera

bill diodato

brad harris

chris buck

claudia goetzelmann

darrin haddad

david levinthal

david lindsey wade

diana koenigsberg

edwin ho

greg miller

isabelle bonjean

john blais

joyce tenneson

lyndon wade

moshe + eddie brakha

olaf hauschulz

staudinger + franke

vincent skeltis

News


Bill Diodato : Book Release TODAY 07-22-10

07.22.2010
Come this evening to celebrate the release of Care of Ward 81 at Sun West Studios, 450 West 31st. On the 10th floor. Between 9th & 10th Ave. Manhattan.
rsvp here
Care of Ward 81: Photographs and text by Bill Diodato. Foreword by Mary Ellen Mark.
Golden Section Publishing, 2010. 64 pp., 46 color and black & white illustrations., 106.
This is Bill's first monograph. Care of Ward 81 is the first of two books on the subject. Located at the Oregon State Mental Hospital (the hospital where One Flew Over the Cuckoo's Nest was filmed in 1976), Ward 81 was set up as a psychiatric ward to help women in need by providing them with medical attention and isolation.
From the Introduction by Bill Diodato:
"Entering Ward 81, I found each room vibrated with pastel colors, some walls even adorned with curiously upbeat art from the patients. All this beauty was contrasted with a dense chalky air, earthy odor and constant crackling of debris beneath my feet...In the end, I can't say where exactly the many sleepless nights I spent pondering what happened to the women of Ward 81 have taken me. I simply do not know. If, by chance, it helps even just one woman and her family, I rest my head with a renewed sense of hope."- Bill Diodato

BILL DIODATO : Marge Casey

06.29.2010
Welcome Home

DAVID LEVINTHAL : "XXX" series

06.29.2010
Mentioned in The New Yorker:
Frames from Fiction: Sets, Dolls, and Nudes